Fresh Farms is a produce marketing company fully owned by the Molina family, a long-established farming family from Hermosillo, Sonora, Mexico.

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For over 40 years, the Molina Group has been a leading grower, packer, and shipper of table grapes, vegetables, and watermelons. In 2003, they decided to create their own sales company with the goal of connecting their farms directly with the market. This is when Fresh Farms, the group's sales division, was born.